RE: B.O.O.K

You should be warned that, re: the message quoted below, this BOOK technology has serious shortcomings in user outcomes which, while not apparent from an immediate usability analysis, seriously impair its market desirability. Research shows that prolonged and repeated exposure to this BOOK technology causes users to become contemplative, reflective, and, in severe cases, it can induce bouts of concentration and focused thinking, with common side effects that include swelling of the imaginative and/or analytical portions of the brain. Such swelling can impede market-critical emoto-cognitive functions like the impulse-purchase quadrant of the cerebellum.

In one overlooked period of history, the installed user base of this BOOK technology spread with almost epidemic speed. This period, known in BOOKish techno-jargon as the Renaissance, saw that after the introduction of BOOK there were unpredictable outbursts of individual and collective creativity. But, as the record clearly shows, this BOOK technology has no useful market outcome, in that during the entire period of the Renaissance, historians can find no evidence of a single IPO.